Client Story Travel Accelerator
House of Travel firmly believe that the best holidays are created together. The New Zealand based travel company is known for creating unique experiences for their clients. This customer-first ethos is award winning with the company being ranked Best Travel Agency Brand three times since 2013.
Lifecycle Digital helped House of Travel enrich more people’s lives.
The company was experiencing two main challenges which limited their marketing capabilities: Their data setup restricted their visibility on all customer records within their database, Their unsubscribe process was not performing as required.
This dramatically improved the travel company’s visibility of their customers and created a single customer view. The next step was to resolve the unsubscribe process by assisting with the subscriber key migration that provided a more robust unsubscribe process and cleaner subscriber records. This vastly improved the companies emailing and unsubscribing process.
Lifecycle Digital empowered the House of Travel team with their data and brought them closer to their customers. By understanding who their customers were the marketing communications became more targeted. This aligned the marketing strategy with the company’s goal of celebrating each of their customers’ individuality.