Privacy Policy

Privacy Policy

In the course of carrying on our activities, Accumedia Pty Ltd trading as Lifecycle Digital and each of its related companies (us/we/our) will collect, store, use and disclose personal information. We are committed to the protection of personal information and to compliance with Australian privacy law and abide by the Australian Direct Marketing Association Code of Practice regarding the handling of our clients’ data. Data collected is handled securely and with proper regard for privacy.


Personal information

Personal information is information or an opinion about an identified or reasonably identifiable individual, whether or not the information or opinion is true and whether or not the information is recorded in a material form.


Types of personal information we collect and hold

We collect and hold personal information about individuals for the provision of our products and services and purposes connected to those products and services.

Consistent with the provision of our products and services, the types of personal information we may collect and hold include individuals’ name, address, telephone number, email address and activity information supplied by our clients.


How we collect and hold personal information

We may collect personal information directly from you in the course of providing our products and services, from our website and/or directly from you.

We may collect and hold personal information disclosed to us by third parties when they engage us to provide our products and services. We will only do so where those third parties have the right to disclose to us that personal information.

Personal information is held securely, is subject to various security protections and is held only for as long as the information remains relevant to the purpose for which it was collected. Our internal policies and procedures strictly govern they way we hold our clients’ personal information.


Purposes for which we hold, use and disclose information

We will not use or disclose personal information for any secondary purpose, unless that secondary purpose is related to the primary purpose for which we have collected that information, and you would reasonably expect the disclosure in the circumstances, or unless you consent to that use or disclosure.

The purposes for which we hold, use and disclose information include:

(a) conducting our business, as agreed with our client;

(b) for our internal administrative, research, planning, marketing and product development; and

(c) on behalf of our clients and related to the purposes for which our clients have collected personal information, including conducting research, analysing data and creating targeted marketing campaigns and products.


Contact Form Opt In

By ticking “I agree” you provide explicit permission to Lifecycle Digital to contact you via email, mobile or other channels. You may unsubscribe from contact from Lifecycle Digital at any time.


Access and correction

We will take all reasonable steps to ensure any personal data we collect, use or disclose is up to date and accurate. If you believe personal information we hold about you is not up to date or accurate, you may ask us to correct it.

You may ask us to provide you with details of the personal information we hold about you, and copies of that information. We will respond to your request and attempt to provide you with the data within 30 days of receipt of your request.

If we provide you with copies of the information you have requested, we may charge you a reasonable fee to cover the administrative costs of providing you with that information.

Please direct all request for access and correction to:


Overseas disclosure

We may, in the course of providing products and services, disclose personal information to overseas entities. Those overseas entities are likely to be located in the following countries: The United States and Singapore

You agree that where personal information is disclosed to the countries above, the Privacy Act 1988 (Cth) will not apply to that information.


Changes to this policy

We will review and update this Privacy Policy from time to time as needed without notice. Therefore, you should review the terms of this policy periodically to make sure that you are aware of how we collect, hold, store and use personal information.



If you consider a breach of the Privacy Act 1988 (Cth) has occurred, you may direct your query to our Privacy Officer and we will attempt to resolve your complaint. If you do not consider our response satisfactory, you may contact the Australian Privacy Commissioner at its website or by telephone on 1300 363 992.